Portfolio

Professional Marketing Showcase

An interactive deep-dive into campaign strategy, paid media performance, and verified data-driven results.

Selected Work

Marketing Performance

Performance ScalingMeta Ads ManagerROI Optimization

Meta Ads Performance & Scaling

A strategic overview of scaling high-performing campaigns while maintaining efficiency. This insight demonstrates the impact of rigorous A/B testing on creatives and precise audience layering to drive consistent purchase volume.

5.85x

ROAS (Verified)

$124k+

Conversion Value

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Strategic Scaling

Focusing on vertical and horizontal scaling while maintaining a healthy ROAS. My approach balances aggressive growth with data-backed caution.

Full-Funnel Approach

Designing ad sequences that move users from awareness to consideration and finally to purchase through tailored messaging.

Technical Integration

Using Meta Marketing API and custom GA4 tracking to ensure every dollar spent is accounted for with high data accuracy.